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Mario (company)
Mario Co., Ltd (Japanese: 株式会社マリオ) was an additional company involved in the production of the 1992 video game Hello Kitty World for the Famicom and Sanrio Carnival 2 for Famicom and Game Boy. It was founded by Hiroshi Ikeda.[1]
In relation to Hello Kitty World, the base game was already produced by Nintendo Research & Development 1 and Pax Softnica for the Game Boy game Balloon Kid. ASCII Corporation and Sanrio assisted Mario Co., Ltd. with marketing, and Character Soft published the game.
According to a Computer Business Review news article from March 1991, Mario Co., Ltd was a joint venture between Nintendo and Dentsu (an advertising and public relations stock company) that was 51% owned by Nintendo and 49% owned by Dentsu, hence it is highly likely that this is the same company that worked on Hello Kitty World.[2]
