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San-X

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Official logo, featuring a clover-shaped "X"

San-X (Japanese: サンエックス) is a Japanese kawaii culture and stationery company. It is not officially related to Sanrio, but has been compared with it and can be considered to be a rival. It is known for its own kawaii/cute characters such as Tarepanda, Rillakuma and Sumikko Gurashi.

The company was founded in April 1932 as Chida Handler, and changed its name to San-X in May 1973.[1]

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