Kore ga Sanrio no Himitsu Desu.
Kore ga Sanrio no Himitsu Desu. (Japanese: これがサンリオの秘密です。) is a book by Shintaro Tsuji and memoir about Sanrio Co., Ltd. and his history as founder of the company, published on March 1, 2000. The title translates from Japanese to These Are Sanrio's Secrets.
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