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Kitty Boom
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The Kitty Boom (Japanese: キティブーム) is a cultural, sociological, or business term specific to Sanrio and kawaii culture. It refers to Hello Kitty becoming exponentially popular. Formally, The Little Twin Stars were more popular.
In fact there was a point where Hello Kitty was losing popularity after her first artist retired, until the introduction of Tinychum as Hello Kitty's friend, and smart marketing strategies (such as Hello Kitty Print Clubs), as well as celebrity recognition made her popular again. This made her so popular that even overseas countries would recognize her more, such as United States.[1]
Another country where the Kitty Boom has occurred is in the United Kingdom, and perhaps it helps that Hello Kitty canonically lives in Suburban London.
References
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