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Kokoro

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Kokoro Co., Ltd. (Japanese: 株式会社ココロ), also/formally known as Kokoro Dreams[1] is a subsidiary of Sanrio. Its name is the Japanese word for heart, mind or spirit. It is known for manufacturing animatronics, machines and robots, such as their flagship Dinosaurs and the Hello Kitty Popcorn Machines. They are also known for their 2003 android Actroid. Another more recent example is their robot Peko (Peko-chan), resembling a young girl.

On February 1984, Shintaro Tsuji (former president of Sanrio) also became the president of the company, but since his passing this has changed. Currently, Atsushi Ueda is the president and CEO, after Atsuya Yamada's resignation, but Yamada retains their role as vice president.

Kokoro run a website and Twitter account known as Kokoro-Dreams.

Kokoro also have a series of print media known as Kokoro News. This is a similar concept to Sanrio's own The Strawberry News but for their subsidiary Kokoro and subjects such as the animatronics/robots they have produced or related events.[2] Issues of Kokoro News are also digitally available through the Kokoro website itself in PDF form, as far back as Kokoro News No. 57 (January 2001). Kokoro have continued to publish digital versions of later issues (as of July 9, 2022; the latest digital issue is Kokoro News No. 85 (December 2021)).

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