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Kunihiko Tsuji
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Kunihiko Tsuji (Japanese: 辻邦彦) was the eldest son of Shintaro Tsuji, and the former vice president and chief operating officer of Sanrio Co., Ltd.. On November 20, 2013 he sadly passed away. His own son is Tomokuni Tsuji, who is now the president of the company; and his daughter-in-law is Tomoko Tsuji.
He was important in licensing policies for the company, having asked Rehito Hatoyama (former Mitsubishi Corporation staff) to help expand the company overseas. However, after his passing there was no one in charge of that department, unlike Disney which continued with its own expansion strategy.[1]
Kunihiko Tsuji produced the 100 catsworld franchise, active during the 1990s.
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