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Looney Tunes x Sanrio
Looney Tunes x Sanrio refers to official collaborations between Sanrio and Looney Tunes.
Tweety & Kitty
On November 15, 2001; Warner Bros. and Sanrio announced the Tweety & Kitty collaboration. Merchandise featuring Hello Kitty and Tweety Bird was launched on March 2002 in Japan, and later distributed to other parts of Asia including Hong Kong, Taiwan, Korea, Thailand, the Philippines, Malaysia, Indonesia and Singapore.
Kunihiko Tsuji (Sanrio Executive Vice President) commented the following about the collaboration "Sanrio is proud to be breaking new ground with Warner Bros. Consumer Products in this unprecedented collaboration of two of the world's most beloved characters, Hello Kitty and Tweety. We see this as a step in exemplifying global cooperation and bringing innovative new products to market. This move is a natural for Hello Kitty, the world's ambassador to friendship, who believes that you can never have too many friends."[1]
References
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