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Difference between revisions of "Sanrio"
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[[File:Sanrio logo.png|thumb|right|200px|Logo]] | [[File:Sanrio logo.png|thumb|right|200px|Logo]] | ||
'''Sanrio Co., Ltd''' (Japanese: 株式会社サンリオ, ''Kabushikigaisha Sanrio'') is a Japan based company, {{WP|lifestyle brand|lifestyle brand}} | '''Sanrio Co., Ltd''' (Japanese: 株式会社サンリオ, ''Kabushikigaisha Sanrio'') is a Japan-based multimedia company, and character development company. Its characters such as the popular [[Hello Kitty]] appear on much merchandise. Sanrio focuses on Japanese [[kawaii]] culture. | ||
Sanrio has also considered a {{WP|lifestyle brand|lifestyle brand}} company. | |||
It has a philosophy to aim to spread heart-felt emotion under the philosophy "Small Gift Big Smile". | |||
It was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. [[Shintaro Tsuji]] was the founder of the company. In 2020, Shintaro Tsuji stepped down and his grandson [[Tomokuni Tsuji]] became the president. | It was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. [[Shintaro Tsuji]] was the founder of the company. In 2020, Shintaro Tsuji stepped down and his grandson [[Tomokuni Tsuji]] became the president. | ||
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*[[Pantry]] | *[[Pantry]] | ||
*[[Nal]] | *[[Nal]] | ||
*[[Character Soft]] (defunct?) | |||
===Overseas=== | ===Overseas=== | ||
*[[Sanrio (USA subsidiary)]] | *[[Sanrio (USA subsidiary)]] | ||
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==Links with== | ==Links with== | ||
*[[Imagineer]] (video games) | *[[Imagineer]] (video games) | ||
**[[Timenet]] ([[Bouken Jikuu Timenet]], [[Space-Net: Cosmo Red and Cosmo Blue]]) | **[[Timenet]] ([[Bouken Jikuu Timenet]], [[Space-Net: Cosmo Red and Cosmo Blue]]) | ||
Revision as of 05:52, 25 March 2023
Sanrio Co., Ltd (Japanese: 株式会社サンリオ, Kabushikigaisha Sanrio) is a Japan-based multimedia company, and character development company. Its characters such as the popular Hello Kitty appear on much merchandise. Sanrio focuses on Japanese kawaii culture.
Sanrio has also considered a lifestyle brand company.
It has a philosophy to aim to spread heart-felt emotion under the philosophy "Small Gift Big Smile".
It was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. Shintaro Tsuji was the founder of the company. In 2020, Shintaro Tsuji stepped down and his grandson Tomokuni Tsuji became the president.
In 1962, Sanrio's first original brand, Strawberry was produced; a strawberry design pattern.[1]
Sanrio is loved for its many 'cute' original characters that it creates, such as the popular Hello Kitty and other lesser known characters such as Cinnamoroll, My Melody, Kerokerokeroppi and Hangyodon. It owns rights to the Mr. Men and Little Miss franchise, and the Peanuts franchise in Japan.
Sanrio produces and licenses gifts of many kinds. It works in the publishing, video and animation industries, where it is responsible for books, film and video often featuring its characters. It has a "Sanrio Films" label.
There are two Sanrio based theme parks known as Sanrio Puroland in Tama, Tokyo and Harmonyland in Hiji, Ōita, Kyūshū, Japan.
In 1973, Sanrio opened up a restaurant in Gotanda TOC building, Tokyo called Sanrio Salon. Additionally, Sanrio is partnered with Moke's Bread & Breakfast and KFC in Japan.[2]
Logo history
Yamanashi Silk Center logo introduced in 1960.
Sanrio logo introduced in 1960.
Sanrio logo introduced in 1970.
Sanrio logo introduced in 1973.
Sanrio Smiles (1997)
Subsidiaries
- Sanrio Greetings
- Sanrio Entertainment (former: Sanrio Communication World, Harmonyland).
- Sanrio Far East
- Kokoro
- Sanrio Car Lease
- Sanrio Enterprise
- Sanrio Music Productions
- Sanrio Wave
- Pantry
- Nal
- Character Soft (defunct?)
Overseas
- Sanrio (USA subsidiary)
- Sanrio Global (UK subsidiary)
- Sanrio do Brazil
- Sanrio (Hong Kong subsidiary)
- Sanrio Digital
- Sanrio Korea
- Sanrio Shanghai International Trading
- Sanrio Asia Merchandise
- Sanrio Taiwan
- Sanrio G.m.b.H.
- Mister Men Ltd.
- Mister Films Ltd.
- THOIP
- Sanrio UK Finance
- Sanrio Chile
- Sanrio Global Asia
Links with
- Imagineer (video games)
- Japan Racing Association (Turfy)
- KFC (food)
- Moke's Bread & Breakfast (food)
- Sega Sammy Holdings (Jewelpet)
- Nintendo (Pocket Hello Kitty, Hello Kitty World, other games released on Nintendo systems, Nintendo All-Plastic, Snoopy Concert)
- Rocket Company (video games)
- Shogakukan (books)
- Viz Media (books)
See also
References
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Trivia
Name origin
- Kore ga Sanrio no Himitsu Desu. (これがサンリオの秘密です。) states that Sanrio is an alternative reading of its older name Yamanashi [Silk Center] (Sanri) and the exclamation "ou" for excitement. Of note, an old nickname of Shintaro Tsuji's is the "Strawberry King" (king, 王 is ou) (not to be confused with the character).
- This meaning seems to have been lost to time, with Sanrio Europe claiming it comes from san ('holy') and río ('river').
