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Difference between revisions of "Sanrio"

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'''Sanrio Co., Ltd''' (Japanese: 株式会社サンリオ, ''Kabushikigaisha Sanrio'') is a Japan-based conglomerate company, and character development company. Its characters such as the popular [[Hello Kitty]] appear on much merchandise. Sanrio focuses on Japanese [[kawaii]] culture.
'''Sanrio Co., Ltd''' (Japanese: 株式会社サンリオ, ''Kabushikigaisha Sanrio'') is a Japan-based conglomerate company, and character development company. Its characters such as the popular [[Hello Kitty]] appear on much merchandise. Sanrio focuses on Japanese [[kawaii]] culture.


Ventures by Sanrio have included manufacturing of products (originally from silk), publishing, entertainment including film, animation, theme parks, horestaurants, and education. Sanrio has also considered a {{WP|lifestyle brand|lifestyle brand}} company. The ventures can also be categorised under multimedia and hospitality.
==Ventures==
Ventures by Sanrio have included the creation of characters and the manufacturing of products, originally from silk in 1960. The products mainly feature kawaii/cute characters, and Sanrio has licensed many third-party works which use them. Other ventures include publishing, entertainment including film, animation, amusement parks, restaurants, and education (see [[Sanrio English Master]]). Sanrio has also considered a {{WP|lifestyle brand|lifestyle brand}} company. The ventures can also be categorised under multimedia and hospitality. There are various labels related to its ventures such as [[Sanrio Film]], [[Sanrio Video]], Sanrio Smiles.


It has a philosophy to aim to spread heart-felt emotion under the philosophy "Small Gift Big Smile".
Sanrio is perhaps most well-known for its characters. It is loved for its many 'cute' original characters that it creates, such as the popular [[Hello Kitty]] and other lesser known characters such as [[Cinnamoroll]], [[My Melody]], [[Kerokerokeroppi]] and [[Hangyodon]]. Hello Kitty is notably well-known even outside of Japan. Sanrio also owns rights to the [[Mr. Men and Little Miss]] franchise (originally by [[Roger Hargreaves]] and [[Adam Hargreaves]]. In Japan, it holds some rights to the [[Peanuts]] franchise (originally by [[Charles M. Schulz]]).


It was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. [[Shintaro Tsuji]] was the founder of the company. In 2020, Shintaro Tsuji stepped down and his grandson [[Tomokuni Tsuji]] became the president.
==Philosophy==
According to Sanrio, their aim is to spread heart-felt emotion under the philosophy "Small Gift Big Smile".
 
==History==
Sanrio was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. [[Shintaro Tsuji]] was the founder of the company. In 2020, Shintaro Tsuji stepped down and his grandson [[Tomokuni Tsuji]] became the president.


In 1962, Sanrio's first original brand, [[Strawberry]] was produced; a strawberry design pattern.<ref>[http://www.sanrio.co.jp/english/corporate/about_s/history/ Sanrio official Japanese website - corporate history (in English)].</ref>
In 1962, Sanrio's first original brand, [[Strawberry]] was produced; a strawberry design pattern.<ref>[http://www.sanrio.co.jp/english/corporate/about_s/history/ Sanrio official Japanese website - corporate history (in English)].</ref>


Sanrio is loved for its many 'cute' original characters that it creates, such as the popular [[Hello Kitty]] and other lesser known characters such as [[Cinnamoroll]], [[My Melody]], [[Kerokerokeroppi]] and [[Hangyodon]]. It owns rights to the [[Mr. Men and Little Miss]] franchise, and the [[Peanuts]] franchise in Japan.
==Amusement parks==
 
There are two Sanrio based amusement parks known as [[Sanrio Puroland]] in {{WP|Tama, Tokyo|Tama, Tokyo}} and [[Harmonyland]] in {{WP|Hiji, Ōita|Hiji, Ōita}}, {{WP|Kyūshū|Kyūshū}}, {{WP|Japan|Japan}}. Another past amusement event was [[Hello Kitty's Marchen Land]].
Sanrio produces and licenses gifts of many kinds. It works in the publishing, video and animation industries, where it is responsible for books, film and video often featuring its characters. It has a "Sanrio Films" label.
 
There are two Sanrio based theme parks known as [[Sanrio Puroland]] in {{WP|Tama, Tokyo|Tama, Tokyo}} and [[Harmonyland]] in {{WP|Hiji, Ōita|Hiji, Ōita}}, {{WP|Kyūshū|Kyūshū}}, {{WP|Japan|Japan}}.


==Food and drink==
In 1973, Sanrio opened up a restaurant in Gotanda TOC building, {{WP|Tokyo|Tokyo}} called [[Sanrio Salon]]. Additionally, Sanrio is partnered with [[Moke's Bread & Breakfast]] and [[KFC]] in Japan.<ref>[http://www.sanrio.co.jp/corporate/about/organization/restaurnt/ Sanrio official Japanese website - restaurants (in Japanese)].</ref>
In 1973, Sanrio opened up a restaurant in Gotanda TOC building, {{WP|Tokyo|Tokyo}} called [[Sanrio Salon]]. Additionally, Sanrio is partnered with [[Moke's Bread & Breakfast]] and [[KFC]] in Japan.<ref>[http://www.sanrio.co.jp/corporate/about/organization/restaurnt/ Sanrio official Japanese website - restaurants (in Japanese)].</ref>


Revision as of 06:11, 25 March 2023

Logo

Sanrio Co., Ltd (Japanese: 株式会社サンリオ, Kabushikigaisha Sanrio) is a Japan-based conglomerate company, and character development company. Its characters such as the popular Hello Kitty appear on much merchandise. Sanrio focuses on Japanese kawaii culture.

Ventures

Ventures by Sanrio have included the creation of characters and the manufacturing of products, originally from silk in 1960. The products mainly feature kawaii/cute characters, and Sanrio has licensed many third-party works which use them. Other ventures include publishing, entertainment including film, animation, amusement parks, restaurants, and education (see Sanrio English Master). Sanrio has also considered a lifestyle brand company. The ventures can also be categorised under multimedia and hospitality. There are various labels related to its ventures such as Sanrio Film, Sanrio Video, Sanrio Smiles.

Sanrio is perhaps most well-known for its characters. It is loved for its many 'cute' original characters that it creates, such as the popular Hello Kitty and other lesser known characters such as Cinnamoroll, My Melody, Kerokerokeroppi and Hangyodon. Hello Kitty is notably well-known even outside of Japan. Sanrio also owns rights to the Mr. Men and Little Miss franchise (originally by Roger Hargreaves and Adam Hargreaves. In Japan, it holds some rights to the Peanuts franchise (originally by Charles M. Schulz).

Philosophy

According to Sanrio, their aim is to spread heart-felt emotion under the philosophy "Small Gift Big Smile".

History

Sanrio was founded in August 1960 as Yamanashi Silk Center Co. Ltd before changing its name to Sanrio in April 1973. Shintaro Tsuji was the founder of the company. In 2020, Shintaro Tsuji stepped down and his grandson Tomokuni Tsuji became the president.

In 1962, Sanrio's first original brand, Strawberry was produced; a strawberry design pattern.[1]

Amusement parks

There are two Sanrio based amusement parks known as Sanrio Puroland in Tama, Tokyo and Harmonyland in Hiji, Ōita, Kyūshū, Japan. Another past amusement event was Hello Kitty's Marchen Land.

Food and drink

In 1973, Sanrio opened up a restaurant in Gotanda TOC building, Tokyo called Sanrio Salon. Additionally, Sanrio is partnered with Moke's Bread & Breakfast and KFC in Japan.[2]

Logo history

  • Yamanashi Silk Center logo introduced in 1960.

  • Sanrio logo introduced in 1960.

  • Sanrio logo introduced in 1970.

  • Sanrio logo introduced in 1973.

  • Sanrio Smiles (1997)

[3]

Subsidiaries

Overseas

Links with

See also

References

  1. ↑ Sanrio official Japanese website - corporate history (in English).
  2. ↑ Sanrio official Japanese website - restaurants (in Japanese).
  3. ↑ From Ichigo Shinbun No. 631 (September 2020) page 4
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Trivia

Name origin

  • Kore ga Sanrio no Himitsu Desu. (これがサンリオの秘密です。) states that Sanrio is an alternative reading of its older name Yamanashi [Silk Center] (Sanri) and the exclamation "ou" for excitement. Of note, an old nickname of Shintaro Tsuji's is the "Strawberry King" (king, 王 is ou) (not to be confused with the character).
    • This meaning seems to have been lost to time, with Sanrio Europe claiming it comes from san ('holy') and río ('river').
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